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Free GEO checklist: 15 checks for AI visibility

This checklist shows if AI tools can find, read and suggest your brand. That is what GEO is about: getting AI tools to mention you. There are 15 checks. They take about 30 minutes.

Can AI read your site?

These five checks are about letting AI in.

  • Your robots.txt file tells AI tools what they may read. It does not block GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot or Google-Extended.
  • Your main pages show their text even when scripts (JavaScript) are off.
  • You have a list of all your pages (a sitemap), and it is up to date.
  • Your site has labels in its code that tell AI about your company and your questions and answers (Organization and FAQ schema). The labels have no errors.
  • Each Arabic page is linked to its English twin (hreflang).

Do your pages answer the question?

These five checks are about your pages.

  • Each main page answers its main question in the first two lines.
  • Your prices, or at least a "from this much to this much" price, are on the site.
  • You have a page that compares you with other choices.
  • You have a question-and-answer page (FAQ) in the words customers use.
  • You have Arabic pages written by hand, not by machine translation.

Do others say good things about you?

These five checks are about what other people say about you.

  • Your Google Business Profile is filled in and correct.
  • You have new reviews that name the services people used.
  • You are in the main business lists for your kind of work.
  • At least one article or "best of" list, not written by you, names you.
  • Your name, address and phone number are the same everywhere.

What next?

Count your ticks. Fewer than 10 means AI is likely missing you for most questions. Our free audit can help. Our team tests 10 of your buyer questions on 5 AI tools and tells you the top 3 fixes.

Get my free AI audit